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I design intuitive, emotionally engaging digital experiences at the intersection of UX, visual design and artificial intelligence. My work is driven by the question of how technology can feel more natural, human and empowering in everyday life.

For almost three years, I have been working as a Senior UX Designer in the Department for Synthetic Teaching, the AI-driven teaching unit at IU University. During this time, I have been responsible for the overall visual design and experience quality of our in-house AI learning assistant Syntea. My work included building a scalable design system that enables teams to create flexible micro-apps while ensuring a consistent, high-quality core product.Beyond UI, I actively shape the UX strategy through concept work, user research, usability testing and emotional journey mapping. A central focus of my work is Natural User Interfaces (NUI) — from conversational patterns and avatar concepts to voice-based interaction design — making complex AI systems feel approachable and trustworthy.

Previously, I led design strategy for an in-house software project where I decreased click rates from 50% to 80% and significantly improved task success rates. I also led the product development and UX design of the application portal for IU’s dual study program, creating a time-saving and engaging experience that achieved a 95% customer satisfaction rate (2021, handover).

With an unconventional background — a B.A. in Tourism Management, an M.Sc. in Sport Tourism and Recreation Management, and a second M.Sc. in Business Informatics — I bring a multidisciplinary perspective that combines design, management, psychology and technology.

For a full overview of my education and certifications, please visit my LinkedIn profile.