SUSTAINABILITY FROG

Losberger De Boer has a growing interest in implementing and strengthening a holistic sustainable strategy in their whole company. The main „mascot“ for the sustainability team in the company is a frog. In the past years they were using a stock photo which was not optimized for their needs.  Therefore the new character design of the frog should supposed to have an unique appearance, reflect the slogan of the environmental strategy „We take responsibility“ and should be customizable to different environmental activities such as planting wildflowers, building insect hotels and so on. To match the requirements, I’ve designed a friendly looking frog with diverse design elements for specific sustainable events. A toolkit should also give the company some free space to customize their marketing materials with different design elements.