PERSONAL BRAND IDENTITY

Creating my own brand personality was a continuous process over the last few years and I am sure I will develop it further in the future, like my work and professions will develop. The biggest challenge was to create a brand, which represents my work as an UX/UI Designer and also as an artist. With a minimalistic logo and a base color schema in black and white, my brand leaves enough room to represent all sorts of work and can be altered with different colors or small elements.

Projecttype: Brand Design

Client: free work

Date: 2020

chapter 01

BRAND IDENTITY

My vision

Design

Solving real word problems through a human centered design approach and creative out-of-the-box thinking.

Arts

Touching people through my art and directing engagement towards social and environmental issues.

Brand personality

Exciting

Free-Spirited

Natural

Empowering

Imaginative

Core values and personality

My strenghts

creativity, critical thinking, cross-functional knowledge in business, design, psychology and business informatics, open-mindedness, self-motivation

My skills

UX/UI Design, Concepting & Research, Arts, Illustration, Motion Design

My personality

„a free spirit with a wild heart“, passionate about surfing, arts and reading. aspiring vegan and environmentalist

Tangible brand elements

Portfolio website

Application documents

Online-Shop

CRM

Social Media

Packaging

Art products

Marketing

chapter 02

LOGO DESIGN

Inspiration

My logo signature mark is inspired by the movement of the ocean and the form a wave combined with the first letter of my name. It is basically a more artistic version of my own handwriting.

Logo

Misuse of logo

No! Do not rotate the logo.

No! Do not distrot or warp the logo in anyway.

No! Do not change the typeface nor recreate or manipulate the signature mark.

No! Logo always has to be black or white – do not change colors.

Exclusive zone

The logos exclusive zone is equal to half the weight of the logo (marked as x in the diagram).

chapter 03

VISUAL IDENTITY

Color schema

Typography

Use of colors

Because I am working as a professional UX/UI Designer and also expressing myself as an artist I’ve decided to split the use of colors by these different topics according to their character. So that my work as a UX/UI Designer (where the focus is on the customer and user) is represented by a clean and reduced color schema and my artwork (which expresses my own thoughts) can be underlined by a more colorful and vivid schema.

Logo with background

The black logo should be used on light-colored backgrounds.

The white logo should be used on dark-colored backgrounds.